Welcome to the Sportnet Media homepage! Here on our website, you’ll find a number of solutions specifically tailored to your needs. At Sportnet Media, we’re passionate about sports and marketing. So we’re the perfect company to help your team, stadium, league, player, etc. get the exposure they deserve. Because, in any business, it doesn’t matter how great your product is if no one knows about it.
Sports are always a popular product. That will probably never change. If you look at the numbers during this recession, you’ll see people still remained favorable toward the idea of spending money where sports are concerned. In fact, it makes sense that many people were actually warmer to the idea, needing a form of entertainment to take their minds off the poor economy.
However, the sports market is still one that benefits from all forms of advertising. You’re facing more competition than ever, not just from other teams, players and leagues, but in general. The digital age has brought more distractions than ever before, so it’s important you’re taking advantage of marketing to get word about your sports product out to the masses.
Let’s take a look at a handful of ways Sportnet Media can help in this regard.
First, you absolutely must have a website. If you don’t, we can help change that. However, even if you already have one, there’s a good chance it’s just not earning its keep. We can run an audit of your site to ensure this important form of media is doing its job.
We’re also experts where SEO is concerned (Search Engine Optimization). This is the art of teaching search engines that your website is what their users are looking for. So we can add to or fix content on your site in a way that will flag down search engines like Bing and Google and explain to them that your website is the right place for people in your demographic.
Another important form of digital marketing is called PPC (Pay Per Click). The idea is simple, you pay for ad space online and you pay for every time the spot you’re running brings in someone to your site.
The most popular example of this is called Google Adwords. This method actually allows you to place ads on Google’s search results by picking the words you want to place for. So if you’re in the Minneapolis hockey market, you can make sure ads run whenever that phrase is searched for.
Of course, it’s a bit more involved than that and, if you’re not careful, you’ll end up paying through the nose. But that’s where Sportnet Media can help. With our expertise, this powerful tool can truly benefit your business needs.
You also want to make sure you’re placing ads on other high traffic sites. It’s no different than a billboard. For it to work, you want that billboard off high traffic areas where it will get as much exposure as possible, presumably from the people you want to get business from.
But on the Internet, it’s a bit different. You can actually pick areas where you know your demographic spend a lot of time. So again, for example, you could set up your Minneapolis hockey league’s ad on sites dedicated to the sport in Minneapolis, Minnesota, the Midwest, etc.
It should go without saying that social media is one of the most important mediums that exist today, no matter what your goals are. So if you’re not leveraging social media to accomplish your marketing needs, you’re missing out in a really big way.
At Sportnet Media, we can help here. Just like with your website, if you don’t already have a social media presence, we can change that in short order. If you do have one, we can also put it into overdrive so it’s better helping to get the word out about your product.
Sports are an especially social market too. Think about the packed stadiums you see, the water cooler talk that happens the next day or how a big game will find its way into any conversation for the following week.
Social media taps into this kind of passion and makes these types of conversations more prevalent—and profitable—than ever before. If your product isn’t benefiting from them, something very wrong is happening.
Hand over the wheel to Sportnet Media and we’ll make sure social media is truly working in your favor. From gaining you a following to getting important conversations started, we can do it all.
A lot of people have made the fatal mistake of thinking email marketing is a dead art. They couldn’t be more wrong, but they may be making this mistake because they haven’t seen much from the people handling it for them.
In truth, email marketing is very effective when handled by the right professionals. It can be used to develop rapport, gain important information about your demographic and much more. Plus, you can send out marketing campaigns targeting specific demographics in your market instead of hitting everyone all at once by casting a wide net.
We run the whole spectrum where advertising is concerned meaning we can also cover traditional spots for you too. Need actual billboards? We can help. Want commercials on TV? We can help. How about physical mailers? Again, just let us know. Whatever you need, we can handle.
This may seem like a lot to wrap your head around all at once, especially if you’re new to this industry or if your past efforts have been less than satisfactory. We’re more than happy to elaborate on any of the above though or take a look at how we can benefit your specific operation. Call or email us today if you have any questions or would simply like more information about what we can do for you. Sportnet Media is the solution you need for your sports marketing needs.